Burt’s Bees “Celebration of Earth”
2021
Senior Designer: Paul Badalamenti
Objective: Develop a creative thematic for Holiday that that embodies the brand purpose by connecting the shopper to the beauty of nature. Find inspiration from nature while being something the shopper is proud to gift to friends, family, and colleges. Nature’s vibrancy should shine through in a creative, fun, youthful, and joyful way.
Shown: Conceptual thinking and renderings