Burt’s Bees
2020
Creative Direction: Carl Mazer
Senior Designer: Paul Badalamenti
Graphic Designer: Dorota Moniuszko
Photography Direction: Julian Perpignano
Objective:
Launch baseline portfolio of Men’s Facial Care products from brand synonymous with “natural” personal care to provide a unique alternative to current Men’s Care brands that the consumer is looking for.
Positioning:
A line of gentle, natural personal care products that protect the long-term health of your skin because they are formulated with effective natural ingredients like Aloe and Hemp Seed Oil, known to moisturize skin and leave it feeling healthy so you can look your best.
Photography: Tony Pearce