The team at IDR+ has been creating happy homes for rescued animals for years. I originally partnered with them in 2010 to redesign their logo and help develop local campaigns. Recently, I was asked to help them launch a "Rock For Rescue" campaign to help raise money and generate awareness for their brand.
Illinois Doberman Rescue Plus operates as a not-for-profit organization, which spans the entire state of Illinois, employs radio spots, television commercials, billboards, and flyers. The logo has also been on live TV, WGN News and WCIU’s You and Me this Morning.