Burt’s Bees
2020
Creative Direction: Carl Mazer
Senior Designer: Paul Badalamenti
Graphic Designer: Dorota Moniuszko
Graphic Designer: Mariko Harashima
Photography Direction: Julian Perpignano
Objective:
Launch of a CBD platform that focuses on on-trend ingredient and natural souring story.
Positioning:
CBD products are expanding into several different categories, with consumers associating CBD with pain, anxiety/stress, and inflammation relief. Clinical studies show promising results for CBD’s unique benefit to treating acne by controlling oil and reducing inflammation. As a result, reducing acne is the top face care benefit consumers associate with CBD.
Photography: Tony Pearce